The name has changed but the game is still the same! Brand Approach is now Business DNA Group. This new name reflects the evolving growth, standards and focus of the company. Our commitment to our clients remains our highest priority. 

What is DNA?

​Definition - the fundamental and distinctive characteristics or qualities of someone or something.

What is Business DNA Group?

We contribute to the growth and development of your business by identifying opportunities - your Reputation, your People, your Brand, your Story.
 
Business DNA Group is based in Cincinnati, OH.  We recognize that the DNA of any business starts with people. People are THE greatest asset to your company.  We uncover your Business DNA.

What We Do

Reputation Management

​Reputation can help develop the next generation of business for your business.

HR - Create Your Culture

​Aligning your employer brand with your business brand.​

Brand
Management

We identify media opportunities to amplify your brand voice. ​​​
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